Many Companies Are Beginning to Realize That They Are Not

question 39

Essay

Many companies are beginning to realize that they are not really market and customer driven, they are product and sales driven. In the attempt to transform themselves into True market-driven companies, many firms must change. Summarize the kinds of changes that are necessary.

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Definitions:

Limbic System

A sophisticated network of neural pathways and connections in the brain, centered around several zones near the cortex's periphery that handle instinctual behavior and emotional states. This system regulates primary emotions (including fear, happiness, and rage) and basic motivations (such as eating, sexual behavior, power, and offspring nurturing).

Heart Rate

The number of heartbeats per unit of time, typically expressed in beats per minute (BPM), which can vary with physical activity, emotional states, and overall health conditions.

Upper Respiratory

Pertaining to the upper part of the respiratory system, including the nose, nasal passages, throat (pharynx), and voice box (larynx).

Biofeedback

A therapeutic technique that uses electronic monitoring to convey information about physiological processes, enabling an individual to gain control over bodily functions.