Which of the Following Modes of Entry into a Foreign

question 126

Multiple Choice

Which of the following modes of entry into a foreign market involves the maximum commitment and risk?

• A) franchising
• B) direct investment
• C) joint ventures
• D) licensing
• E) direct exporting

Understand the importance of employee involvement and communication in overcoming resistance to change.

Appreciate the utility of force field analysis in planning and implementing change.

Identify strategies for successful cultural change within organizations.

Understand the role of leadership in envisioning, energizing, and enabling organizational change.