Which of the Following Is True Regarding Cause-Related Marketing

question 70

Multiple Choice

Which of the following is True regarding cause-related marketing?

• A) The positive impact of cause-related marketing can be increased through sporadic involvement with numerous causes.
• B) Many companies focus on multiple causes to simplify execution and maximize impact.
• C) Limiting support to a single cause increases the pool of stakeholders who can transfer positive feelings from the cause to the firm.
• D) Most firms choose causes that fit their corporate or brand image and matter to their employees and shareholders.
• E) In order to avoid public backlash, firms are advised to adopt a hard-sell approach to their cause efforts.

---

Definitions:

Linguistic Relativity

The hypothesis that the structure of a language influences its speakers' worldview or cognition, suggesting that language and thought are interdependent.

Phonology

Phonology is the study of how sounds are organized and used in natural languages.

Phonetics

The study of speech sounds.

Phrenology

The idea (now discredited) that psychological strengths and weaknesses could be precisely correlated to the relative sizes of different brain areas.