The Actual Success of a Social Marketing Program Should Be

question 143

True/False

The actual success of a social marketing program should be evaluated in terms of the program objectives.

Utilize external sources and reports to support claims and overcome objections.

Apply the price-value formula effectively in addressing price objections.

Identify and counter product-specific objections using factual information.

Use strategic questioning to unearth and address hidden objections.

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Definitions:

Ingroup Prototype

The most representative or ideal example of the characteristics and behaviors of an ingroup, serving as a standard or model for group members.

Outgroup Prototype

refers to the generalized, often simplified, perceptions or stereotypes that individuals hold about members of a group to which they do not belong.

Relative Homogeneity Effect

A perception bias where individuals see out-group members as more similar to each other than in-group members, often leading to stereotyping.

Heterogeneous

Consisting of elements or components that are different from each other; diverse in character or content.