When Customers Fall into Different User Groups with Distinct Buying

question 53

Multiple Choice

When customers fall into different user groups with distinct buying preferences and practices, a ________ organization is desirable.

• A) market-management
• B) product-management
• C) brand-management
• D) geographic
• E) functional

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Definitions:

Assertiveness

A communication style and behavior characterized by confidently expressing one’s opinions and needs directly and respectfully.

Impulse Buying

The act of purchasing items on the spur of the moment without prior planning, often driven by emotions or immediate desires.

Managing Expectations

The process of setting and communicating what is realistic to expect in a given context to avoid disappointment or dissatisfaction.

Private Response

A communication or piece of information intended only for the person or group it is directed at, not for public disclosure.