When a Business Gets to Know Market Segments Intimately and Pursues

question 45

Multiple Choice

When a business gets to know market segments intimately and pursues either cost leadership or differentiation within the target segment, it is employing a ________ strategy.

• A) defined
• B) focus
• C) value-added
• D) competitive advantage
• E) customer-focused

---

Definitions:

Ability

The capacity or competence to perform or achieve a specific task or skill.

Idiographic Goal

An approach that focuses on understanding the unique, individual aspects of a person's behavior and personality.

Personal Projects

Individual pursuits and activities that a person engages in, which reflect their goals, values, and interests.

Personal Strivings

Refers to individual goals or efforts directed towards achieving a significant personal ambition or standard.