Which of the Four Characteristics of a Marketing Audit Is

question 159

Multiple Choice

Which of the four characteristics of a marketing audit is described by the fact that outside consultants can bring necessary objectivity to the process?

• A) comprehensive
• B) systematic
• C) independent
• D) periodic
• E) opinion-based

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Definitions:

Foot-In-The-Door Phenomenon

A psychological principle where agreeing to a small initial request increases the likelihood of agreeing to a larger request later.

Attitude

A psychological tendency expressed by evaluating a particular entity with some degree of favor or disfavor, shaping how we perceive and interact with the world.

Fundamental Attribution Error

The tendency to attribute others' behaviors to their character rather than to external factors.

Cognitive Dissonance

The discomfort in one's psyche caused by the coexistence of several contradictory beliefs, ideas, or values.