Examlex
A marketing audit only benefits a company that is in trouble; companies in good health do not need to conduct them.
Multicollinearity
The term used to describe the correlation among the independent variables.
Independent Variables
Variables in an experiment or model that are manipulated or changed to observe their effect on dependent variables.
Multiple Regression Analysis
Regression analysis involving two or more independent variables.
Multiple Regression Equation
The mathematical equation relating the expected value or mean value of the dependent variable to the values of the independent variables; that is, E(y) = b0 + b1x1 + b2x2 + . . . + bpxp.
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