As the Manager of an Organization That Is Attempting to Build

question 74

Multiple Choice

As the manager of an organization that is attempting to build a marketing information system (MIS) , you have been informed that an MIS is built upon three fundamental information sources. The sources are ________, marketing intelligence activities, and marketing research.

• A) external records and documents
• B) databases found on the Internet
• C) consultant reports
• D) internal company records
• E) secondary data from government sources such as the Better Business Bureau

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Definitions:

First Set

In the context of data or series, it is the initial group or sequence under consideration.

Subscribers

Individuals or entities that have agreed to receive services or communications, typically on a recurring basis.

Proportion

A statistical measure that refers to the fraction of the total that possesses a certain attribute or characteristic.

Mutually Exclusive

Two events that cannot happen at the same time, meaning the occurrence of one event excludes the occurrence of the other.