Explain Qualitative Research and Why It Might Be Useful to Marketers

question 41

Essay

Explain qualitative research and why it might be useful to marketers.

---

Definitions:

Society

A group of individuals involved in persistent social interaction, or a large social group sharing the same geographical or social territory, typically subject to the same political authority and dominant cultural expectations.

Utilitarianism

An ethical theory that posits the best action is the one that maximizes utility, usually defined as that which produces the greatest well-being of the greatest number of people.

Welfare

Governmental provision of economic assistance to individuals in need.

Well-being

A state of being comfortable, healthy, or happy, often considered holistically including physical, mental, and social aspects.