As the Manager of an Organization That Is Attempting to Build

question 74

Multiple Choice

As the manager of an organization that is attempting to build a marketing information system (MIS) , you have been informed that an MIS is built upon three fundamental information sources. The sources are ________, marketing intelligence activities, and marketing research.

• A) external records and documents
• B) databases found on the Internet
• C) consultant reports
• D) internal company records
• E) secondary data from government sources such as the Better Business Bureau

---

Definitions:

Straight-Line Method

An accounting method of depreciation that allocates an equal amount of depreciation each year over an asset's useful life.

Currency Exchange Rates

The value of one currency for the purpose of conversion to another, indicating how much one currency is worth in terms of the other.

Functional Currency

The primary currency of the primary economic environment in which an entity operates and carries out its financial transactions.

Conditions

Circumstances or factors that affect the performance and outcomes of a business or agreement.