When a Company Acquires Consumer-Panel Data from Firms Like A Nielsen

question 88

Multiple Choice

When a company acquires consumer-panel data from firms like A.C. Nielsen Company and Information Resources Inc., which of the following steps to improve the quality of a company marketing intelligence system is the company resorting to?

• A) training and motivating the sales force to spot and report new developments
• B) motivating distributors, retailers, and other intermediaries to pass along important intelligence
• C) hiring external experts to collect intelligence
• D) using external network
• E) purchasing information from outside research firms and vendors

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Definitions:

Bond Ratings

A grade given to bonds that indicates their credit quality, with ratings provided by agencies like Moody's, S&P, and Fitch.

Quantitative Analysis

The process of using mathematical and statistical techniques to evaluate economic, financial, or business trends and decisions.

Special Covenants

Special Covenants are agreements inserted into financial contracts or bond issues that impose certain conditions or restrictions on the borrower, meant to protect the lender's interests.

Qualitative Analysis

The examination of non-quantitative aspects of a company or its market, such as management quality or sector conditions.