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In What Ways Can Brand Extensions Improve the Odds of New-Product

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Essay

In what ways can brand extensions improve the odds of new-product success?


Definitions:

Cohesion-tension

A hypothesis that explains the process of water movement up plants due to water molecules' cohesive and adhesive properties and the evaporation of water from the leaves.

Xylem

the vascular tissue in plants that conducts water and dissolved nutrients upward from the root and also helps to form the woody element in the stem.

Transpiration

Plant’s loss of water to the atmosphere, mainly through evaporation at leaf stomata.

Petioles

The stalks that join a leaf to the stem of a plant.

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