When ConAgra Learned That Stores Were Selling More Time-Saving Meals

question 18

Multiple Choice

When ConAgra learned that stores were selling more time-saving meals and snacks when school started, it launched its "Seasons of Mom" campaign to help grocers adjust to seasonal shifts in household needs. Which of the eight possible actions to improve the quantity and quality of its marketing intelligence yielded this insight?

• A) Train and motivate the sales force to spot and report new developments.
• B) Motivate distributors, retailers, and other intermediaries to pass along important intelligence.
• C) Hire external experts to collect intelligence.
• D) Network internally and externally.
• E) Set up a customer advisory panel.

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Definitions:

Receivables

Money owed to a company by its customers or other parties for goods or services that have been delivered but not yet paid for.

Older Accounts

Refers to accounts receivable that have been outstanding for a longer period, often categorized by how long they have been unpaid (e.g., 30 days, 60 days).

Aging of Receivables Method

This is an accounting technique used to estimate uncollectible receivables by analyzing and classifying accounts receivable according to their age.

Accounts Receivable Turnover

A financial ratio that measures how many times a company can turn its accounts receivable into cash during a period.