Club Membership Programs That Are Open to Everyone Who Purchases

question 38

Multiple Choice

Club membership programs that are open to everyone who purchases a product or service ________.

• A) are more powerful long-term loyalty builders than limited-membership clubs
• B) will not help a company attract customers from competitors
• C) prevent those with only a fleeting interest in a company's products from joining
• D) are useful for building a database of customers but are not very good as long-term loyalty builders
• E) are useless unless there are fees and membership conditions

---

Definitions:

Exchange Rates

The price of one country's currency in terms of another currency, influencing international trade and investment.

Pesos

The currency used in various Latin American countries and the Philippines, symbolized by "$" or "₱" depending on the country.

Bolivars

The currency of Venezuela, used in financial transactions within the country.

Exchange Rates

The rate at which one currency can be exchanged for another, often influenced by economic factors, market demand, and government policies.