According to IBM, What Do Firms Need to Do to Exploit

question 30

Essay

According to IBM, what do firms need to do to exploit the power of social media?

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Definitions:

Performance

The act of carrying out or accomplishing a task or function, often evaluated against pre-established criteria or objectives.

Effort

The amount of physical or mental energy put into a task or activity to achieve a desired outcome or result.

Cultural Emphasis

The prioritization and special focus on certain cultural values, norms, and practices within a society or organization.

Internal Attribution

The process of explaining one's own behavior and the behavior of others based on internal characteristics, such as personality traits, beliefs, or motives.