What Is a Reference Group? Describe Three Different Types of Reference

question 75

Essay

What is a reference group? Describe three different types of reference groups that can have an impact on a consumer's purchasing behavior.

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Definitions:

Disciplinary Rules

Set guidelines designed to outline acceptable behavior and punish unacceptable behavior in the workplace.

Federal Legislation

Laws enacted by the national government of a country that frame the legal environment in which organizations operate.

Electronic Documents Act

Legislation governing the creation, validity, and legal recognition of electronic documents and signatures, facilitating digital transactions and contracts.

Dismissal

The act of formally terminating an employee's contract with the organization, usually due to performance issues or workplace infractions.