The Expectancy-Value Model of Attitude Formation Posits That Consumers Evaluate

question 92

True/False

The expectancy-value model of attitude formation posits that consumers evaluate products and services by combining their brand beliefs according to importance.

---

Definitions:

Range

The difference between the highest and lowest values in a data set, giving a measure of the data’s dispersion.

Standard Deviation

A measure of the amount of variation or dispersion of a set of values, indicating how spread out the values are from the mean.

Variance

A measure of variability that quantifies the spread of a set of data points or the dispersion of a distribution around its mean.

Interquartile Range

A measure of statistical dispersion representing the difference between the upper and lower quartiles of a dataset, providing insights into its variability.