Suppose a Marketer Decides to Segment a Market Based on Social

question 64

Essay

Suppose a marketer decides to segment a market based on social class, psychographic lifestyle, and readiness stage. For each type of segmentation, give at least three possible segmentation subcategories.

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Definitions:

Factor Of Production

A resource used in the production process to generate goods and services, such as labor, land, and capital.

Output

The aggregate output of goods or services from a firm, industry, or the economy as a whole.

Academic Probation

A warning status given to students whose academic performance falls below an institution's requirement.

Managerial Decision

A choice made by managers that determines the direction or action taken by an organization on various issues.