As Research Technique, Focus Groups Are Widely Used

question 32

Multiple Choice

As research technique, focus groups are widely used:

• A) For randomly selected subjects.
• B) to help identify attitudes and motivations of important publics.
• C) to carefully select participants based on expertise or influence.
• D) To formulate or pretest message themes.
• E) Both B and D.

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Definitions:

Unionization Rate

The percentage of employees in a labor force that are members of a union.

Legal Workers

Legal workers are individuals who are lawfully authorized to work in a specific country, either as citizens, permanent residents, or with a valid work visa.

Sales Workers

Individuals engaged in selling goods and services to consumers, often directly interacting with the buyers to facilitate transactions.

Teachers

Professionals who help students acquire knowledge, competence or virtue, often within an educational setting.