During Which Step of the Needs-Based Segmentation Process Would the Marketer

question 7

Multiple Choice

During which step of the needs-based segmentation process would the marketer group customers into segments based on similar needs and benefits sought by the customer in solving a particular consumption problem?

• A) Step 2-segment identification
• B) Step 3-segment attractiveness
• C) Step 6-segment "acid test"
• D) Step 1-needs-based segmentation
• E) Step 7-marketing-mix strategy

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Definitions:

Moral Judgments

The process of determining the ethical or moral value of actions, decisions, or intentions, based on a set of criteria or moral principles.

Second Language

The ability to speak, understand, read, and write a language that is not one's native language.

Linguistic Determinism

The hypothesis that language determines the structure of thought and perceptions of the world.

Language Influence

The effect that language has on perception, thought, and behavior, following the theory that the language we use shapes our understanding of the world around us.