If Your Assignment Was to Create a Value Proposition and Product-Price

question 91

Multiple Choice

If your assignment was to create a value proposition and product-price positioning strategy for each segment, based on the segment's unique customer needs and characteristics, you would be in which of the following steps of the segmentation process?

• A) needs-based segmentation
• B) segment identification
• C) segment attractiveness
• D) segment positioning
• E) segment "acid-test"

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Definitions:

Self-cueing

A strategy individuals use to prompt or remind themselves of an action or behavior, often used to improve focus or maintain progress on tasks.

Prompting

A technique used to initiate or encourage a specific behavior, often used in learning and behavior modification strategies.

Reminds

Acts of causing someone to remember or think of something, typically through a prompt or cue.

Natural Reward Strategies

Types of compensation designed to make aspects of a task or activity more enjoyable by building in certain features or by reshaping perceptions to focus on the most positive aspects of the task and the value it holds.