For a Segment to Meet the ________ Criterion of Usefulness

question 23

Multiple Choice

For a segment to meet the ________ criterion of usefulness, the marketer must be able to formulate effective programs for attracting and serving the segments.

• A) measurable
• B) substantial
• C) accessible
• D) differentiable
• E) actionable

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Definitions:

Seller

An individual or entity that offers goods or services for sale to buyers in exchange for money or other compensation.

Lessor

The party in a lease agreement who owns the asset or property and grants its use to another party for a specific period, under certain conditions.

Original Buyer

The first individual or entity that purchases a product or service directly from the seller or manufacturer.

Benefit of the Bargain

A principle in contract law that allows a party harmed by a breach to recover the value of what they were promised in the contract.