Examlex
Establishing and communicating the distinctive benefit(s) of the company's market offering for each target segment is called ________.
Market Testing
The stage of the new-product development process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy.
Business Analysis
The stage of the new-product development process that specifies the features of the product or service and the marketing strategy needed to bring it to market and make financial projections.
New-product Vitality
The measure of a company's ability to innovate and bring new products to the market successfully.
Explosive Growth
Rapid increase in sales, revenue, or market size, often experienced by companies in a short period.
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