The Dimensions in the VALS Framework Are Consumer Resources and ________

question 32

Multiple Choice

The dimensions in the VALS framework are consumer resources and ________.

• A) marketer resources
• B) product innovation
• C) consumer maturity
• D) impulsiveness
• E) consumer motivation

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Definitions:

External Sources

Pertains to information or influences that come from outside an individual or system, as opposed to internal or innate sources.

Self-initiated

Actions or activities that are begun or carried out by an individual independently, without external prompting or instruction.

Successful Outcome

The achievement of desired goals or results from a particular process or activity.

Pride

A feeling of deep satisfaction derived from one's own achievements, the achievements of those with whom one is closely associated, or from qualities or possessions that are widely admired.