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The relatively homogeneous and enduring divisions in a society, which are hierarchically ordered and whose members share similar values, interests, and behavior constitute a ________.
General Mills
An American multinational manufacturer and marketer of branded consumer foods sold through retail stores.
Strategic Marketing Planning Process
A methodical approach to developing marketing strategies that align with business goals, involving analysis, implementation, and monitoring.
Ethical Decision-Making Process
A procedure for evaluating and choosing among alternatives in a thoughtful manner based on values and ethical principles.
AMA Code of Ethics
is a guideline set by the American Marketing Association outlining professional ethical norms and behaviors for marketers, promoting integrity and fairness.
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