In Segmenting Its Markets, an Aluminum Company First Looked at Which

question 150

Multiple Choice

In segmenting its markets, an aluminum company first looked at which end-use market to serve: automobile, residential, or beverage containers. This is an example of ________.

• A) macrosegmentation
• B) microsegmentation
• C) geographic segmentation
• D) global segmentation
• E) short-term segmentation

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Definitions:

Stethoscope

A medical instrument used for listening to sounds produced within the body, such as the heart and lungs.

Temporal Artery Thermometers

A device used to measure body temperature by detecting the heat emitted by the temporal artery on the forehead.

Chemical Thermometer

A device measuring temperature based on the chemical reaction within it, providing thermal readings.

Mercury Thermometers

Temperature measuring devices that use mercury encased in glass to indicate the temperature based on mercury expansion.