Clients Often Criticize Public Relations Firms For

question 25

Multiple Choice

Clients often criticize public relations firms for:

• A) superficial grasp of the client's problems.
• B) overcommitment to other clients.
• C) hype and elaborate promises of success.
• D) high hourly and retainer fees.
• E) lack of specialized expertise.

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Definitions:

Negative External Effects

Negative impacts of an economic activity on third parties who are not directly involved in the transaction.

Efficient Outcome

A situation where resources are allocated in the most effective manner, maximizing benefits and minimizing waste.

Lawsuit

A legal action brought in a court by a plaintiff against a defendant, typically seeking compensation for some form of harm or enforcement of a right.

Common Property Resource

Resource to which anyone has free access.