Describe the PRIZM Method of Segmenting Consumer Markets

question 56

Essay

Describe the PRIZM method of segmenting consumer markets.

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Definitions:

Banking Activities

Operations carried out by banks, including deposits, loans, investments, and currency exchange.

Petty Cash Fund

A small amount of cash on hand that is used for covering minor expenses in a business.

Office Supplies

Items such as pens, paper, and other materials used in an office setting for daily operations.

Merchandise Inventory

Goods that a business intends to sell to customers for a profit.