When the Modern Museum of Art Separated Its Consumers by Whether

question 153

Multiple Choice

When the Modern Museum of Art separated its consumers by whether they were culture-oriented or outdoor-oriented for its new exhibit on art that used natural materials, they were using ________ segmentation.

• A) psychographic lifestyle
• B) personality
• C) behavioral occasions
• D) social class
• E) demographic

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Definitions:

Intense IR Absorption

A strong absorption of infrared light, indicating the presence of certain bond vibrations within a molecule, observed in infrared spectroscopy.

IR Spectroscopy

A technique that involves the interaction of infrared radiation with matter, primarily used to identify and study chemicals through their vibration and rotation.

C=C

A double bond between two carbon atoms, indicative of unsaturation within organic molecules and affecting molecular geometry and reactivity.

C≡C

Denotes a triple covalent bond between two carbon atoms, a characteristic feature of alkynes.