In the ________ Step of the Market Segmentation Process, the Marketer

question 45

Multiple Choice

In the ________ step of the market segmentation process, the marketer evaluates the segment using criteria such as market growth and market access.

• A) need-based segmentation
• B) segment identification
• C) segment attractiveness
• D) segment profitability
• E) segment "acid test"

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Definitions:

Process Losses

The inefficiencies and obstacles that reduce the effectiveness of a team or organizational process.

Team Input

Contributions, ideas, or effort provided by team members towards achieving a common goal.

Team Composition

The mix of abilities, skills, personalities, and experiences that the members bring to the team.

Member Satisfaction

The degree to which the expectations, desires, and needs of a group's members are met.