There Are Three Key Consumer Criteria That Determine Whether a Brand

question 55

Essay

There are three key consumer criteria that determine whether a brand association can truly function as a point-of-difference. When the Westin Stamford hotel in Singapore advertised that it was the world's tallest hotel, it attempted to create a point-of-difference (POD). Discuss whether this attempt to create a POD would be likely to succeed.

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Definitions:

Breach Of Fiduciary Duty

A legal violation that occurs when a trusted individual or entity fails to act in the best interests of those they owe a duty to.

Director

An individual appointed to the board of an organization, responsible for guiding its policy and direction.

Partner Of A Firm

An individual who is part of the partnership that owns and manages the business, sharing in profits and liabilities.

Legal Fiction

A fact assumed by courts for legal reasoning purposes, despite its actual falsehood, often used to achieve equity or adhere to a legal doctrine.