Positioning Requires That Marketers Define and Communicate Only the Differences

question 27

True/False

Positioning requires that marketers define and communicate only the differences between their brand and its competitors.

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Definitions:

Tax Allowances

Deductions or adjustments to taxable income permitted by tax authorities, allowing individuals or businesses to reduce their taxable income.

Contingent Liabilities

Potential liabilities that may occur depending on the outcome of a future event, which are recorded in the financial statements if the occurrence is likely and the amount can be reasonably estimated.