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Belling is a chain of coffee shops. Give an example of a category point-of-parity and a competitive point-of-parity for the company.
Orbicularis Oculi
The muscle in the eyelid responsible for blinking.
Extrinsic Eye Muscles
The muscles located outside the eye that control eye movement and positioning.
Lateral Rectus Muscles
Muscles located on the outer sides of both eyes, responsible for moving the eyes outward, away from the nose.
Retina
The light-sensitive layer of tissue at the back of the inner eye, which converts light into neural signals sent to the brain.
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