To Be Useful, Market Segments Must Rate Favorably on Five

question 131

Essay

To be useful, market segments must rate favorably on five key criteria. What are those criteria?

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Definitions:

List Price

The manufacturer's suggested retail price of a product before any discounts or allowances are taken into account.

Fair Value

Fair Value is the estimated market price of an asset or liability, reflecting what a willing buyer would pay a willing seller in an arm's length transaction.

Nonmonetary Productive Assets

Physical or tangible assets that do not have a fixed monetary value but contribute to the production capacity of a business.

Boot

Additional cash or property added to an exchange or trade to make the value of the traded goods equal, commonly used in real estate and barter transactions.