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Aromas Inc. introduced a new line of shower gels. To analyze consumer reaction, the company interviewed people who bought them. When Sarah was asked why she had chosen the new shower gel, she said she bought it because a friend recommended it. Sarah is at which level of the BrandDynamics Pyramid?
Physical World
Everything that exists naturally, including the land, seas, planets, and stars, as opposed to the digital or imagined worlds.
Natural Selection
The process by which organisms better adapted to their environment tend to survive and produce more offspring.
Social Acceptance
Social Acceptance is the approval and welcoming of an individual or group by the larger society or community, reflecting the extent to which people are accepted or regarded favorably within social contexts.
Gas Mileage
A measure of a vehicle's fuel efficiency, typically expressed in miles per gallon (mpg) or kilometers per liter (km/l), indicating how far a car can travel on a specific amount of fuel.
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