Define Brand Equity

question 87

Essay

Define brand equity.

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Definitions:

Hemophilia

A genetic disorder in which blood does not clot properly.

Blood Clot

A mass formed by platelets and fibrin in the blood to prevent bleeding, which can sometimes lead to pathological blockages.

Thalidomide

A sedative used in the 1960s that has been linked to birth defects, especially deformed or absent limbs.

Insomnia

A sleep disorder characterized by difficulty falling and/or staying asleep.