Which of the Following Is NOT a Weakness of a Customer

question 158

Multiple Choice

Which of the following is NOT a weakness of a customer equity perspective (relative to a brand equity perspective) ?

• A) It offers limited guidance for go-to-market strategies.
• B) It has quantifiable measures of financial performance.
• C) It ignores the advantages of creating a strong brand.
• D) It overlooks the option value of brands.
• E) It does not fully account for social network effects or word-of-mouth.

---

Definitions:

Perfectly Elastic

Refers to a situation in economic theory where a small change in price leads to an infinite quantity demanded or supplied.

Increasing-Cost Industry

An industry in which the cost of production per unit increases as the total output of the industry increases, typically due to resource limitations or regulatory costs.

Consumer Demand

It refers to the desire of consumers to purchase goods and services, combined with their purchasing power, at a given price level and time.

Economic Adjustments

Modifications in market behavior or policies aimed at correcting imbalances and achieving economic stability or growth.