Galaxy Chocolate Has Successfully Competed with Cadbury by Positioning Itself

question 49

Multiple Choice

Galaxy chocolate has successfully competed with Cadbury by positioning itself as "your partner in chocolate indulgence" and featuring smoother product shapes, more refined taste, and sleeker packaging, which represents which of the following main strategies for growing the core of the business?

• A) Make the core of the brand as distinctive as possible.
• B) Drive distribution through both existing and new channels.
• C) Offer the core product in new formats or versions.
• D) Increase costs and revenue.
• E) Expand to another geographic region.

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Definitions:

Extraverted Thinking

A cognitive function described in Jungian psychology that focuses on external objects and operates through objective and logical reasoning.

Realization of the Self

The process of recognizing and fulfilling one's own abilities and potentialities, often considered the ultimate goal of personal development.

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Psychological tests where individuals respond with the first word that comes to mind upon hearing a given word, used to reveal subconscious thoughts or feelings.

Knowledge of Definitions

An understanding or awareness of what specific terms or concepts mean.