Jordan's Firm Enters New Markets by Tweaking Products for New

question 74

Multiple Choice

Jordan's firm enters new markets by tweaking products for new customers, uses variations on a core product to stay one step ahead of the market, and creates interim solutions for industry-wide products. In other words, it pursues ________.

• A) disruptive technologies
• B) incremental innovation
• C) complex innovations
• D) discontinuous innovations
• E) radical innovations

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Definitions:

Conjugal Family

A family unit consisting of a married couple and their children, emphasizing the relationship between the spouses.

Family of Procreation

Refers to the family unit created by an individual, together with their partner and children, distinct from the family of origin in which the individual was born or raised.

Sandwich Generation

Describes individuals typically in their thirties or forties who are responsible for bringing up their own children while also caring for their aging parents.

Skip-Generation

Families where grandparents are the primary caregivers of grandchildren, bypassing the children's parents.