The Five Product Levels Add More Customer Value, and Together

question 54

Multiple Choice

The five product levels add more customer value, and together they constitute a(n) ________.

• A) core benefit
• B) basic product
• C) augmented product
• D) customer-value hierarchy
• E) expected product

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Definitions:

Class Bias

A tendency to prejudice or differentiate treatment based on social class or economic status.

Gender Bias

Prejudice or discrimination based on a person's gender or sex, often resulting in unfair treatment.

Male Perspective

This refers to viewpoints, experiences, or considerations specifically associated with male individuals or masculinity.

Virtue Notion

The concept that focuses on moral excellence as a foundational characteristic of people, emphasizing virtues as essential to ethical behavior.