Research Is the First Step in Any Successful Public Relations

question 12

True/False

Research is the first step in any successful public relations campaign.

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Definitions:

National Culture

The set of shared values, beliefs, traditions, and behaviors that characterizes the people of a particular country or nation.

Internet Users

Individuals who use the internet to access information, communicate, entertain, or perform transactions online.

Passive Audience

Individuals who consume media content without actively engaging or questioning the information presented to them.

Mass Media

Diverse media technologies that reach a large audience via mass communication, such as newspapers, television, and the Internet.