All of the Following Are Likely to Influence the Practice

question 37

Multiple Choice

All of the following are likely to influence the practice of public relations in coming years EXCEPT:

• A) increased international cooperation
• B) transparency
• C) managing the 24/7 news cycle
• D) outsourcing to public relations firms
• E) increased emphasis on evaluation

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Definitions:

Average Total Cost

The total cost of production divided by the number of units produced, reflecting the cost per unit.

Search Cost

The time, effort, and financial expense incurred by consumers or firms in looking for information or resources, goods, and services.

Advertising

The activity or profession of producing advertisements for commercial products or services.