Which Key Creative Public Relations Insight Did Ivy Lee Utilize

question 36

Multiple Choice

Which key creative public relations insight did Ivy Lee utilize in his New York Subway campaign?

• A) He kept his thumb on the pulse of the press.
• B) He utilized four-color posters at key stops.
• C) He communicated subway benefits directly to passengers.
• D) He appealed directly to children.
• E) all of the above.

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Definitions:

Direct Materials

Materials directly linked to the production of a product, representing a major part of the manufacturing cost.

Manufacturing Overhead

The indirect factory-related costs incurred when producing a product, which may include costs related to utilities, depreciation, and salaries for factory management.

Total Manufacturing Costs

The aggregate cost involved in manufacturing an item, including direct labor, direct materials, and manufacturing overhead.

Work in Process

The costs of unfinished goods in the manufacturing process, including labor, raw materials, and overhead.