An IABC Survey of CEOs Showed Which of the Following

question 30

Multiple Choice

An IABC survey of CEOs showed which of the following regarding the value of public relations?

• A) It pays nearly a 200 percent return on investment.
• B) It was viewed as a negative investment throughout much of the 1990s.
• C) The jury is still out; it is too soon to tell.
• D) Although it makes people feel good, one cannot place a value on it.
• E) It is a good long-term investment, but a poor short-term investment.

---

Definitions:

Expectations For Failure

Anticipations or beliefs that an endeavor or task will not succeed or meet its objectives.

Family Involvement

The active participation and engagement of family members in the educational and developmental processes of children.

Poverty

A condition where individuals lack sufficient financial resources to meet the minimum standards of living, affecting their access to basic needs such as food, shelter, and healthcare.

Longer-Lasting Stressors

Stress-producing factors or situations that persist over an extended period, often leading to significant impacts on physical or mental health.