A Major Advantage of a ________ Strategy Is That If

question 47

Multiple Choice

A major advantage of a ________ strategy is that if the product fails, the company has not tied its reputation to the product.

• A) blanket family name
• B) licensing
• C) separate family brand name
• D) category extension
• E) brand revitalization

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Definitions:

Wechsler's Adult Intelligence Scale

A standardized test designed to measure adult intelligence and cognitive ability.

Binet Scales

A set of tests originally developed by Alfred Binet to measure intelligence and cognitive ability in children.

Fixed

Something that is securely attached or set in a specific position that does not move or change.

Psychologists' Definition

Refers to the meanings or interpretations given to concepts, phenomena, or terms by professionals in the field of psychology, emphasizing their understanding based on study and practice.