Public Relations Firms Use Online Databases for All of the Following

question 20

Multiple Choice

Public relations firms use online databases for all of the following purposes EXCEPT:

• A) to research facts to support a proposed project.
• B) to keep up-to-date with news about clients.
• C) to track an organization's media campaigns.
• D) to confirm proper news release format.
• E) to keep management apprised of current business trends.

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Definitions:

Exchange Rate

The rate at which one currency can be exchanged for another, typically used in international trading and travel.

Income Statement

A financial report that shows a company's revenues, expenses, and net income or loss over a specific period.

Functional Currency

The currency of the primary economic environment in which an entity operates, typically used to record its financial transactions.

Consolidated Balance Sheet

A financial statement that aggregates the assets, liabilities, and equity of a parent company and its subsidiaries.