Public Relations Programs Should Be Directed to What Kinds of Audiences

question 29

Multiple Choice

Public relations programs should be directed to what kinds of audiences or publics?

• A) celebrities
• B) anyone who will listen
• C) specific and defined
• D) the politically aware
• E) none of the above

---

Definitions:

Present Value

The current worth of a future sum of money or stream of cash flows given a specified rate of return.

Present Value

The present value is the current value of a future sum of money or stream of cash flows, discounted at a specified rate of interest.

Cash Flows

The total amount of money being transferred in and out of a business, serving as a measure of its financial health.

Contribution Margin

The amount that one unit contributes to profit. It is defined as price minus marginal cost.