To Use Facebook Effectively, Public Relations Practitioners Must Always Remember

question 24

Multiple Choice

To use Facebook effectively, public relations practitioners must always remember that

• A) Facebook is only a simple blog, so creativity will be limited.
• B) the best approach is to dominate the page every day.
• C) they may have to "shut down" contributors at any time.
• D) establishing connections takes thought and creativity.
• E) Facebook will soon be eclipsed by the next major social media vehicle.

Recognize and evaluate the legal implications of acting with scienter (knowledge of the falsehood), including in the context of fraudulent misrepresentation.

Understand the ethical and legal considerations in professional conduct, particularly relating to the legal profession.

Assess the role and importance of disclosure in contractual agreements.

Understand the implications of modifying a contract and the concepts of economic duress and undue influence in these modifications.

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Definitions:

Akers

Refers to Ronald L. Akers, a criminologist known for his work in social learning theory, which explains how people learn to engage in crime.

Social Learning

The process of acquiring behaviors and norms through observing and imitating others within a social context.

Stigmatized

This term describes individuals or groups that are labeled by society as being undesirable or discredited, often leading to discrimination and exclusion.

Ostracized

Excluded from a group or society with general consent, often as a form of social punishment.