Define Social Media and Explain Its Significance for the Public

question 2

Essay

Define social media and explain its significance for the public relations profession.List and define two specific social media tools, and then describe how public relations practitioners might use them in reaching key publics.

---

Definitions:

Takt Time

The rate at which a product needs to be completed to meet customer demand, calculated as the available production time divided by customer demand.

DLP Assemblies

Refers to digital light processing technology components, typically used in projectors or 3D printing, which use digital micro-mirrors to direct light and create images or structures.

Productive Work

Tasks or activities that directly contribute to creating value or achieving the objectives of an organization or project.

Projection Systems

Methods and equipment used to display visual content on a surface, typically for presentations or entertainment purposes.